Hemingway Design Transforms London's Traid Store
Amy Duong — May 1, 2024 — Art & Design
References: hemingwaydesign & dezeen
Local design studio Hemingway Design works together with designer James Shaw to alter the look of a London store for charity retail brand Traid. It now highlights colorful furniture that is made using recycled clothing. The studio renovates the Shepherd's Bush location as a part of a larger rebrand to celebrate the retailer's 25th anniversary.
Traid sells clothing and accessories that have been donated throughout its 12 store locations throughout the city. This works with the notion of tackling issues that were caused by producing and wasting textiles. Hemingway Design notes, "To align with Traid's manifesto of reducing waste and prolonging the lifespan of items, a fundamental objective of the refurb was to reuse and repurpose existing fixtures and fittings within the store where possible."
Image Credit: French & Tye
Traid sells clothing and accessories that have been donated throughout its 12 store locations throughout the city. This works with the notion of tackling issues that were caused by producing and wasting textiles. Hemingway Design notes, "To align with Traid's manifesto of reducing waste and prolonging the lifespan of items, a fundamental objective of the refurb was to reuse and repurpose existing fixtures and fittings within the store where possible."
Image Credit: French & Tye
Trend Themes
1. Upcycled-fashion Home Decor - Transforming recycled clothing into colorful furniture for interior design purposes presents an innovative way to merge sustainability and style.
2. Circular Economy Retail - Creating a retail space that promotes the reuse and repurposing of items aligns with the growing trend towards circular economy practices.
3. Sustainable Design Showcases - Highlighting furniture crafted from recycled materials in a store renovation sets the stage for showcasing sustainable design solutions to consumers.
Industry Implications
1. Fashion Retail - Fashion retailers could explore opportunities to incorporate upcycled clothing into their product offerings to tap into the sustainable fashion movement.
2. Interior Design - The interior design industry could benefit from integrating recycled materials into home decor products to cater to environmentally conscious consumers seeking unique and eco-friendly furnishings.
3. Charity Retail - Charity retail organizations can consider rebranding and renovating their stores to focus on sustainable practices, attracting consumers looking for socially responsible shopping options.
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