Food Trends

Trend - Restaurants in East Asia and North America are using curry as a base for different types of foods. The traditional South Asian dish is only recently growing in use in handheld comfort foods in the West. Burgers, hotdogs, and sandwiches are being served with spicy, sweet, or savory curry.

Insight - Regional flavors continue to gain popularity outside of their respective regions as consumers in multicultural cities broaden their tastes to new dishes. The cross-cultural nature of cities leads to iterations on traditional dishes and flavors, often combining multiple cultures into one single dish. Global restaurants are recognizing the value in cross-cultural dishes, and are experimenting with offering existing popular flavors in non-traditional formats.